Grow your page: what we would fix first

Hipe Media · Grow your page

Every trade page we take on has the same three things holding it back. Fix these and the follows and enquiries start coming.

Open your page next to this and be honest. Takes two minutes.

Your page0 of 9 sorted

Answer the checks below.

1

People can’t tell what you do in three seconds

Your profile is your shopfront. Someone lands on it from a reel and decides in a few seconds if you’re the bloke for their job. If they can’t tell what you do, where you work and how to get a quote, they’re gone.

Check your page

Does your bio say your trade, your area and how to get a quote?
Is your profile pic your logo or your face, clear even when it’s tiny?
Do you have highlights for your jobs, reviews and getting a quote?

What we’d do first

Fix the shopfront. Bio: what you do, where, and how to book. Three highlights: Jobs, Reviews, Quote. Ten minutes and every view from a reel turns into more enquiries.

2

It’s all finished jobs and no people

Homeowners hire people, not photos of decks. If your face or your crew isn’t on the page, you look like every other tradie in the suburb. The pages that grow are the ones where you get to know the bloke behind the business.

Check your page

Is there someone talking to camera in your last 9 posts?
Has your crew been on the page in the last month?
Are most of your posts reels, not just photos?

What we’d do first

One talking video a week. You or your crew, on site, answering a question a client asked you. No script. That one change does more than any amount of nice photos.

3

There’s no rhythm

Five posts one week, then nothing for two months. That tells Instagram, and anyone checking you out, that you’ve gone quiet. Consistency beats quality every time.

Check your page

Have you posted at least 3 times in the last 2 weeks?
Do you post stories most days?
Do you know what you’re posting next week?

What we’d do first

Three posts a week, same days every week: a job in progress Monday, teach one thing Wednesday, a finished job Friday. Here’s the full weekly rhythm.

Want us to look at your page?

Have a quick chat with us. We’ll go through your page, tell you what’s holding it back and what we’d film first. No cost for the chat.

Hipe Media · Creating content that connects. · Get in touch

Rather not film it yourself?

Hipe Media films content days for trades across Australia. One day on site turns into a month of reels, edited and ready to post.