Most tradies get burnt on content once. They pay for a day, get one video and a folder of files, and decide content doesn’t work for them. It does. They just asked the wrong questions.
Ask every one of these before you pay anyone to film your business. Tap each one to see what a good answer sounds like, then mark how yours went.
Mark each answer below.
How many posts do I actually get out of one day?
This is the one that catches most people out. A full day on site should give you a month of posting. If you’re walking away with one highlight video, you’ve paid day rates for a single post.
Good answer
A real number, straight away. Enough reels, photos and stories to post all month without filming again.
Red flag
“A highlight video and some photos.” Or worse, “depends what we get on the day.”
Who plans the ideas, and do I see them before the day?
If nobody has a plan, the camera just follows you around and you get pretty footage of nothing. The ideas are the bit that gets you work, not the camera.
Good answer
“We plan it. You get the shot list and the hooks before the day, and you can change whatever you want.”
Red flag
“We’ll just turn up and see what we get.”
How are you getting my crew on camera without it looking forced?
People hire people. Your crew talking about the job is what builds trust, but most tradies freeze the second a camera’s pointed at them. A good videographer knows how to get past that.
Good answer
“We film them working and just chat to them. No scripts.”
Red flag
“We’ll get them to read out a few lines.”
Are you posting it, or am I just getting a Dropbox link?
Be honest: when was the last time you had a spare hour to write captions and schedule posts? A folder of files usually just sits there. Content that never gets posted is money you’ve thrown away.
Good answer
“We post it for you, captions done, on a schedule.”
Red flag
A download link and “good luck”.
How will I know what’s actually working?
If you can’t see what’s bringing in enquiries, you’re guessing. And you’ll keep paying for the stuff that doesn’t work.
Good answer
A report every month: views, follows, enquiries, and what’s changing next month because of it.
Red flag
Silence until the next invoice.
Want us to answer all five for your business?
Hipe Media plans, films and posts content for trades and construction businesses. One day on site turns into a month of content, posted for you, with a report every month on what’s working.
Hipe Media · Creating content that connects. · Get in touch
