You’re already doing all three on site every week. Pick a hook and the storyboard updates, copy it straight into your caption, and tick off each shot as you film. Your ticks stay saved on this phone.
The build in stages
A finished house is one post. The build is fifty. Slab, frame, lock-up, fit-off: every stage is a reason for a future client to watch you work and trust you with their build.
Storyboard
Pick your hook
Use your real timeline. If it took 14 weeks, say 14.
Shot list
Ask your client before you post their build, and keep the house number and street sign out of shot.
The decisions and the drama
Every build has a moment: a client changes the kitchen, the engineer’s drawings don’t work on site, a delivery turns up wrong. How you sort it out is exactly what a homeowner wants to see before they pick a builder.
Storyboard
Pick your hook
Keep it respectful. The client is never the villain: the problem is, and you’re the one who fixes it.
Shot list
The crew
Homeowners are letting your team into their life for months. Show them who’s turning up. Banter, characters and the chippy who’s been with you ten years do more for trust than any finished-house photo.
Storyboard
Pick your hook
Fill in your real number. Never round it up.
Shot list
Ask the crew before you post. The best ones are the people who want to be on camera.
Rather not film it yourself?
Hipe Media films content days for builders across Australia. One day on site turns into a month of build content like this, edited and ready to post.
Hipe Media · Creating content that connects. · Get in touch
