A homeowner looks you up before they ring. If your last post was 14 months ago, they figure you’re quiet, or gone, and they call the next bloke.
Here’s the weekly rhythm that makes you look as busy as you actually are. Three posts a week, plus stories. That’s it. Copy the hooks, tick it off as you go. Your ticks reset every Monday.
Monday
A job in progress
Nothing sells like a full diary. A 15-second clip from site tells everyone you’re working right now, and people want the bloke who’s busy.
Hooks to copy
How to do it
Keep the house number and street sign out of shot.
Wednesday
Teach one thing
Answer the question every client asks you on the phone. Cost, timeframes, materials. Say it once on camera and it keeps working for you while you’re on the tools.
Hooks to copy
How to do it
Use real numbers from your own quotes. Never make one up.
Friday
A finished job, or a before and after
The payoff. Same angle, start and finish. This is the post people save and send to their partner with “this is what I want”.
Hooks to copy
How to do it
Every day
A story or two
The ute, the crew, the coffee, the rain. Nobody needs it polished. It just shows there’s a real business behind the page, and it keeps you in front of people between posts.
How to do it
Rather we run it for you?
Hipe Media films a month of this in one day on your site, then posts it for you, every week. You just keep doing the work.
Hipe Media · Creating content that connects. · Get in touch
