Results
500 followers to 41,000 and 1,500 applicants on one job ad
What happens when a builder or trade stops posting the logo and starts showing the work, the crew and the bloke who runs it.
Construction content in Brisbane, the Gold Coast, Sydney & Melbourne.
[ Trusted by great companies ]
[ The numbers ]
Not impressions. Audiences that belong to our clients.
Audience built
41,000
Followers on one founder account, up from around 500.
Combined reach
46,000+
Across his founder page and his business page.
Recruitment
1,500
Applicants from a single job ad.
Output
867
Posts filmed, cut and published for clients.
[ Case study ]
Adam Hall · AH Fencing
[ Founder-led marketing ]
The best story in Australian fencing, and almost nobody knew it
The situation
Adam started with $3,000 and a ute and built AH Fencing into a commercial operation. Eighteen months ago his personal page had around 500 followers. The work was winning tenders. The profile was doing nothing for him.
What we did
We backed the man, not the logo. Our crew films Adam doing the actual work: the 6am starts, the crew, the 5km runs, the ice baths. He talks straight to camera about how he really runs the business, the hiring, the margins, the mistakes. We cut, caption and publish it week after week across both his founder account and the AH Fencing brand account.
The result
The founder account went from roughly 500 followers to over 41,000. The business account sits above 5,300. That is an audience of more than 46,000 people in and around Australian construction, built from a standing start, and it belongs to Adam rather than to an ad platform he has to keep paying. When AH Fencing puts up a job ad now, it pulls 1,500 applicants.
“Hipe Media are absolutely legendary. Whether it’s filming us doing a 5km run, jumping into ice baths, or turning up on site at 6am, nothing is ever too much. They’ve done an incredible job capturing the true essence of who our business is and what we stand for.”
Adam Hall · AH Fencing
Founder account
41,000
Followers on Adam’s personal page, from around 500.
Growth
82x
Increase on that account in 18 months of filming.
Recruitment
1,500
Applicants when AH Fencing puts up one job ad.
Brand account
5,300+
Followers on the AH Fencing business page.
Combined audience
46,000+
People in and around Australian construction, and it belongs to Adam.
Time with Hipe
18 months
On site week after week, not a one off shoot.
[ Case study ]
Brandon · BL Air
[ Commercial HVAC ]
The work was commercial grade. Nothing online said so.
The situation
Brandon built BL Air into a commercial HVAC operation running jobs across Queensland and Victoria. Plant rooms, ducted installs, technical work at a scale most trades never touch. The problem with that kind of work is that nobody sees it. It happens behind a locked door on level four, and when the job is done there is nothing left to show a client except an invoice.
What we did
We film BL Air on live commercial sites in Brisbane and Melbourne. Plant rooms mid install, the crew on the tools, the toolbox talks at the start of the day. Half of it is pointed at the people who award the contracts and half at the people who might come and work there, because in HVAC finding good techs is every bit as hard as finding good jobs.
The result
Three months in, the BL Air account has done 240,665 views and reached 30,589 people, up 1,241 per cent on where it was. Close to seven in ten of those views came from people who do not follow them yet, which is the whole point: it is landing in front of new commercial clients and new techs rather than the same faces every week. Followers have gone from around 300 to over 900 and are still climbing, and BL Air have brought on three new key players off the back of it.
“Mate!! I am so impressed with your service, systems and delivery… Unreal mate! Love your work and service is amazing.”
Brandon · BL Air
Views
240,665
In 90 days, and more than 82 per cent of it organic.
People reached
30,589
Viewers in 90 days, up 1,241 per cent.
New audience
69.8%
Of those views came from people who do not follow them yet.
Followers
300 to 900+
Tripled and still climbing week on week.
Recruitment
3
New key players hired off the back of the content, in a trade where good techs are hard to find.
Time with Hipe
3 months
That is all it has taken so far.
[ The receipt ]
Straight out of the BL Air account. Ninety days, 22 May to 19 August. Views, viewers and the split between people who follow them and people who do not.
[ Case study ]
Robyn Rapley · Kitchen Crew
[ Kitchen manufacture & install ]
They stopped posting for two months. Their customers noticed.
The situation
Kitchen Crew manufacture and install kitchens out of Brendale. It is precise, expensive work that happens behind a closed door in somebody’s house, and the moment the bench goes in the whole process disappears. Their builders and their customers had no way of seeing the standard they actually work to.
What we did
We film install days on live jobs. The team, the process, the standard they hold themselves to, and a fair amount of carry on. Half of it is a running record of how Kitchen Crew work, and the other half is a reference library the sales side can send to a customer instead of trying to describe a finish over the phone.
The result
Over 18,700 views in 90 days and 8,501 people reached, with more than eight in ten of those views coming from people who do not follow them yet. Then came the real test. Kitchen Crew paused content for a couple of months, and people started asking where it had gone. That is the bit you cannot buy.
“We’ve had so much great feedback from family, friends, our team and our builders about how much they love seeing the content… We recently took a break from content for a couple of months and had so many people asking when it was coming back, which was probably the best feedback we could have asked for.”
Robyn Rapley · Business Manager, Kitchen Crew
Views
18,732
In 90 days across the Kitchen Crew page.
People reached
8,501
Viewers in the same 90 day window.
New audience
84.4%
Of those views came from people who do not follow them yet.
Output
101
Posts filmed, cut and published on install days.
Audience
1,300+
Followers on the Kitchen Crew page.
The real test
2 months
They paused, and people asked when it was coming back.
[ The receipt ]
Straight out of the Kitchen Crew account. Ninety days, 21 May to 18 August. You can see the break in the middle of the line, and what happened when the content came back on.
[ Proof ]
Do not take our word for it
5.0
Brandon · BL Air
★★★★★
“The Hipe media team is hands down the best on the Gold Coast. Punctual and professional, we have used them a few times to capture content for my concreting business… we have picked up more work due to the high quality edits and videos he has made. Couldn’t recommend enough.”
Frazer Neate
Neatecrete · Concreting
Message from a client after a shoot
Robyn Rapley · Kitchen Crew
★★★★★
“Hipe Media has been an absolute game-changer for us at GCD. Jansen is a top guy, professional, creative, and truly knows his craft. Every project he takes on is delivered not just on time, but beyond expectations. From photography to videography, the quality of the content speaks for itself and has elevated our brand presence.”
Marcel De Melo
GCD · Construction
★★★★★
“As a builder I highly recommend Hipe media. Jansen and the team has produced great content for us, taking the time to get the right shots and tailoring the content to our vision.”
Anthony Brand
Builder
Straight off the phone after delivery
Brandon · BL Air
★★★★★
“Hipe Media exceeded our expectations with the incredible video content and photos they created for our construction company. The videos were engaging and the pictures showed the quality and craftsmanship of our work perfectly. Jansen is great to work with and has a very fast turnaround time, making the entire process seamless.”
Michael Winspear
Construction
★★★★★
“I have used Hipe media once a month this past year, and their content is quality… I have cancelled on them last minute multiple times due to my construction stage not being quite ready and they have been so flexible making it work when needed, even very last minute. A very quick turnaround on the content also, 24 to 48 hours.”
Jordan Neate
Construction
SIV Build · after a post went live
★★★★★
“We had Jans and his team do some content work for our plumbing company and we couldn’t be happier with what was produced. Already looking forward to the next project in the coming weeks. 5 stars.”
Max Carius
Plumbing
Tyler · one month into the rollout
★★★★★
“It’s been a pleasure working with Jansen and Hipe Media regularly over the past year. His energy, enthusiasm, and skills are evident in every project, and his professionalism makes him great to deal with. Highly recommend Jansen for his high-quality work!”
Jordan Rogers
Client
[ The rest of the book ]
Who else we do it for
Inspired Painting & Decorating
Painting & decorating · South East Queensland
- Weekly on-site video and stills
- Written for their customer, not the industry
- Full social management and scheduling
“Content looks epic! Love the videos, thanks for all your work behind the scenes to get the videos speaking to the customers.”
Katie · Inspired Painting & Decorating
Wolf Constructions
Residential construction · South East Queensland
- 2,200+ followers and growing
- 121 posts published, slab to handover
- Consistent weekly output across active builds
[ How it runs ]
What a month with us looks like
Shoot day
Our crew turns up on your site in our own PPE. One day, filmed around the job. No studio, no actors, nobody downing tools.
The edit
Six to ten finished videos out of that single day, cut, captioned and graded, plus stills.
Publish
Scheduled and posted across your channels. You approve, we handle the rest.
Review
A monthly read on the numbers, what performed, and what we shoot next.
[ Why us ]
Why builders use us instead of a videographer
We turn up
A crew on your site, in your city. Not a remote editor waiting on footage you never get around to sending.
We only shoot trades
We know what a site looks like, what you can and cannot film, and how to stay out of the way of the job.
We run the whole thing
Filming, editing, captions, posting, reporting. You approve, and that is the extent of your involvement.
We can run the ads
Content and spend from the same team, pointed at the same thing.
